The carrot and stick in life are the same, but there is a nuance. We quickly get used to pleasures and there are always few of them, but we run from pain and are afraid of it. As a result, subjectively, the bad turns out to be three times more than the good.
The only option is the generation of carrot and stick. Fear and desire to run away from him. However, there is a third option, it's pretty wacky, and it doesn't seem to solve anything, but it creates movement. The movement of the three colors is a basic color picture of being called life.