PR is the creation of a positive image, and flattery is an ode to pride, undermining the reputation and positive image, because people despise vices. That is, flattery and its acceptance undermines the authority of the head.
The parasite is a professional flatterer, Freeloader, and liar. Parasites like to grovel and are very afraid of those who feed them. The parasite does and says all the things it hopes to please. However, it happens that parasites bite painfully and carry all sorts of diseases.
Rudeness should be protected from obsequiousness and arrogance. Rudeness is a weapon against the proud and flatterers. Rudeness is a weapon, not a character trait, so the brute makes himself look worse than he really is.
If a person is angry and rude, calmly ask him what is the essence of his fear, why he wants power, what offends him, why he sees in your behavior flattery or pride, why he thinks that he is not loved. And all that sort of thing.
Don't praise me, I'm already a mountain. What do I care about your flattery or swearing? What can an ant make of a mountain? Climb it, trample in impotent anger on top of it? The maximum that you have enough to build a tunnel, ski resort or quarry for the extraction of stone.
You should avoid the prickles of pleasure in the chest associated with vanity, flattery, contempt for others and self-satisfaction. Strong emotions lead to an overdose of emotions, against which the world becomes vile and terrible. Fear can cause energy drain, laziness, and procrastination.